Frameline44 Pride Showcase
That's a Wrap! Hear the Highlights.
Jul 1, 2020
Ahead of the Curve World Premiere, Barak Shrama Photography
We're proud to announce that more than 35,000 guests were in virtual attendance during our Pride month programming, which included the four-day Frameline44 Pride Showcase (June 25–28, 2020) in celebration of the 50th anniversary of San Francisco Pride, as well as other June offerings. The four-day virtual event featured 13 world premieres, one international premiere, three North American Premieres, and two U.S. premieres. Filmmakers, directors, and celebrity guests Gemma Arterton, Jacki Weaver, Mya Taylor,Rachel Dratch, Jesse Tyler Ferguson, and Denise Ho joined in from around the world for Q&A’s in order to evoke the live festival experience.
“Presenting a virtual festival amidst the unprecedented challenges presented by the COVID-19 pandemic was certainly a risk that required an extraordinary pivot from our initial Pride Month plans,” said James Woolley, Frameline Executive Director. “We are incredibly proud of the lineup of films we presented and that we were able to keep the spirit of Frameline alive for viewers from across California.”
The Frameline44 Pride Showcase also featured the world premiere of AHEAD OF THE CURVE at Concord’s West Wind Drive-In Theater. Directed by Jen Rainin and co-directed and produced by Rivkah Beth Medow, more than 1,700 attended the screening, a record number of attendees for an in-person event in Frameline’s 44-year history.
"Frameline was an incredible champion for us as we innovated our film premiere in a pandemic. Their willingness to embrace an opportunity to be creative and realize our wild vision gave us confidence in our decision to premiere in-person now, and it paid off in spades,” said Rainin and Medow in a joint statement. “Our crazy Pride Drive-In extravaganza was the most highly-attended premiere in Frameline history! We are incredibly grateful to be a part of the Frameline44 legend as the independent filmmaking world charts a new path forward."
The Pride Showcase kicked off Frameline's 2020 festival offerings and allowed the organization to continue its tradition of celebrating Pride each June while prioritizing the safety of its audience, staff, filmmakers, and community partners. The larger Frameline44 Festival has been postponed until this Fall, dates for which will be announced in the coming weeks.
High Praises for the Frameline44 Pride Showcase: