Leopard print loin cloths, macramé blouses, silk kimonos, spandex bikinis: International Male was the mail-order catalogue that launched a thousand wet dreams with its flamboyant fashions and beefcake models. After Gene Burkard created the “Jock Sock,” he set up shop in his San Diego cottage and put out the first catalog in 1976. The ensuing phenomenon was something no one could have predicted. For over three decades, the iconic catalogue transformed not only men’s fashion but also the American public’s perception of masculinity and sexuality.

By turns funny, nostalgic, and surprisingly touching, All Man celebrates International Male’s lasting impact and the plucky band of men and women who fought to achieve it. Directors Bryan Darling and Jesse Finley Reed dive into the glossy pages with never-before-seen photographs and videos, engrossing interviews with former International Male models and employees, and appearances from Carson Kressley, Tony Ward, Drew Droege, Simon Doonan, and Jake Shears.